Media Kit · Updated

Fitness & Wellness · Moncton, NB

Tanesha Smikle

@tsmikle · Instagram

Strength that never needed a trend to justify it.

Instagram followers
Reached · 90 days
Engagement rate
Tanesha Smikle

The story

Twelve years in Jamaica, the rest here.

Tanesha is rooted in Moncton, New Brunswick, and the first twelve years of her life were spent in Jamaica. Everything since has been Canadian — university in Halifax, a stretch in Toronto, and then the deliberate choice to come back east and build something of her own here.

Nobody taught her this. The fitness came first and came honestly — yoga, strength work, the hanging bar, the kind of holds most people would need a month to attempt — and she has been at it longer than the current version of fitness content has existed. There was no plan to become a creator; there was a practice, and then an audience for it.

What her feed is actually about is ordinary life done properly: family, food, the week as it really goes. Jamaican cooking is the thread that never got dropped in any of the moves, and the challenges she runs are the part she likes most — the point was never to be watched doing it alone.

And she works wherever she is. Home or abroad, the content does not pause for a change of address.

She has been doing this longer than most of the feed she competes with — and it's brought her an audience that isn't chasing a trend either.

MonctonNew Brunswick · home base
JamaicaWhere the first twelve years were

Content pillars

Three things she actually posts about.

01

Fitness

Strength work, yoga, and the difficult stuff done properly — hanging bar sequences, handstands, and the challenges she co-hosts with other creators.

02

Wellness

The unglamorous half: consistency without motivation, years of yoga and fitness practice plus personal-training coursework, and a hard line against anything that sells shame as a shortcut.

03

Travel & Lifestyle

Moncton, Jamaica, and wherever she happens to be — plus the Jamaican cooking that travels with her.

Instagram · @tsmikle

The numbers, kept current.

This page reads its own figures. Nothing below is typed in by hand, and nothing goes stale between the day it was sent and the day it was opened.

Pulled live from Instagram via InsightIQ — organic performance, counted post by post. Each window counts every piece of content that gained views inside it, not only what was posted in it, and these figures read more conservatively than Instagram’s own in-app “Views.”

Instagram
followers
Accounts reached
last 90 days
Organic views
last 90 days
Average
engagement rate
Average views per reel
last 90 days

Audience

Who is actually watching.

Tanesha’s audience skews markedly older than most fitness feeds — more than three quarters of it is thirty-five or above, and the largest single group is forty-five plus. That is an audience with money to spend, following someone who has been training for years rather than months.

Instagram Insights via InsightIQ, refreshed daily

Gender

Women
Men

Age

18–24
25–34
35–44
45+

Top countries

Instagram · @tsmikle

Two pieces that travelled.

On Instagram · select the card to open the post

Partnerships

Ready for the right brand partnerships.

Tanesha runs the social media for DK Rentals, and her carousel with the jewellery and clothing brand Budastones is the best-travelling piece on her feed. She takes on brand work that fits what she already does.

  • Sponsored posts
  • UGC
  • Ambassador / retainer
  • Gifting

Not a fit: weight-loss and diet products, detox or “skinny” teas, crypto, political campaigns, vaping and tobacco.

Usage rights
Depends on the brand
Exclusivities
None currently in place
Rates
Available on request

Work together

If it fits what she already does, she’s in.

Send it over and she’ll come back to you within 24 hours.